Our Community Guidelines are changing

To keep Tumblr the constructive, empowering place it should be

It was a little more than 10 years ago that we introduced the humble reblog, not knowing how much it would change the growing Tumblr community. The ability to take one person’s idea, build on it, and share it as something new transformed Tumblr from a simple blogging site into a place where people were talking, exploring, learning, and growing through reblog chains.

We’ve been thinking about that a lot recently—the kind of place we want Tumblr to be, and our responsibility to you here and out in the world.

At its core, Tumblr is a place to express yourself and connect with others who share your interests. Over time a knot of diverse, kinetic, passionate communities sprang up. You can jump from things you love into things you didn’t even know existed. And it’s on all of us to create a safe, constructive, and empowering environment where you can continue to do that.

Our Community Guidelines need to reflect the reality of the internet and social media today and acknowledge that the things people post and share online influence the way others think and behave.

The following updates will go into effect on September 10, 2018 and can reviewed here.
We won’t tolerate hate speech

We believe in a free and open internet but we can’t ignore that the internet is being exploited by hate groups to organize, recruit, and radicalize with horrifying efficiency. Updating our Community Guidelines and internal procedures is necessary to address a very real threat to members of the Tumblr community.

When it comes to hate speech, we’re redrawing the line between what’s uncomfortable and what’s unacceptable, and have struck 41 words of gray area from this section in the Community Guidelines. It now reads:

Hate Speech: Don’t encourage violence or hatred. Don’t post content for the purpose of promoting or inciting the hatred of, or dehumanizing, individuals or groups based on race, ethnic or national origin, religion, gender, gender identity, age, veteran status, sexual orientation, disability or disease. If you encounter content that violates our hate speech policies, please report it.

[DELETED: If you encounter negative speech that doesn’t rise to the level of violence or threats of violence, we encourage you to dismantle negative speech through argument rather than censorship. That said, if you encounter anything especially heinous, tell us about it.]

Keep in mind that a post might be mean, tasteless, or offensive without necessarily encouraging violence or hatred. In cases like that, you can always block the person who made the post—or, if you’re up for it, you can express your concerns to them directly, or use Tumblr to speak up, challenge ideas, raise awareness or generate discussion and debate.

While the deleted language was well-intentioned (and we still need your help reporting hate speech) a post shouldn’t have to be “especially heinous” to merit reporting.
We’re also banning the glorification of violence and its perpetrators

Not all violence is motivated by racial or ethnic hatred, but the glorification of mass murders like Columbine, Sandy Hook, and Parkland could inspire copycat violence. With that in mind, we’re revising the Community Guidelines on violent content by adding new language to specifically ban the glorification of violent acts or the perpetrators of those acts:

Violent Content and Threats, Gore, Mutilation: Don’t post content that includes violent threats toward individuals or groups—this includes threats of theft, property damage, or financial harm. Don’t post violent content or gore just to be shocking. Don’t showcase the mutilation or torture of human beings, animals (including bestiality), or their remains. Don’t post content that encourages or incites violence, or glorifies acts of violence or the perpetrators.
Lastly, we’re eliminating any ambiguity in our zero-tolerance policy on non-consensual sexual images

We’re adding a very simple statement (in bold below) to our existing policy on harassment to remove any uncertainty:

Harassment. Don’t engage in targeted abuse or harassment. Don’t engage in the unwanted sexualization or sexual harassment of others.

Posting sexually explicit photos of people without their consent was never allowed on Tumblr, but with the invention of deepfakes and the proliferation of non-consensual creepshots, we are updating our Community Guidelines to more clearly address new technologies that can be used to humiliate and threaten other people.
So what can you expect going forward?

The new Community Guidelines will go into effect on September 10, 2018. After that, if we determine a post or blog is promoting hatred, glorifying violence, or is engaging in the unwanted sexualization of another person, it will be taken down. This includes (for example) posting Islamophobic, anti-Semitic, or anti-LGBTQ+ content to promote or incite violence or hatred; using symbols of hate movements to intimidate or harass others; and the glorification of mass murderers.

Of course, context is everything. Posts and blogs that generate open, constructive debate are always welcome here. A heated conversation about race or gender identity in media is not hate speech, nor is a factual, educational history of Jim Crow.

An overwhelming amount of care and nuance is needed to evaluate reports fairly and accurately, so we’ve increased the size of our team to review the reports we receive.
What should you do if you see content that violates the CGs?

Report it. We’ve added hate speech reporting to the mobile apps. Just tap the airplane icon on any post to open this menu? — then tap Report (flag button) > Something else > Hate speech.
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One last note

We are fierce defenders of free expression. We want Tumblr to be a place where people come to be themselves and engage diverse points of view through constructive dialogue. The lines we’re drawing today around hate speech, violence, and non-consensual sexual content are designed to protect that vision.

We’ll continue to review and revise our Community Guidelines to make sure they remain an accurate reflection of our community and its values. And as part of our commitment to transparency, we’ll always make sure previous versions are available on our public GitHub repo.

You’re going to have opinions on these changes and what more we can do. We encourage you to share your thoughts (especially constructive feedback) in the notes. And if you feel that Tumblr is no longer for you, there’s a whole world of internet out there.

❤️ Be kind to each other, Tumblr.