28 ноября 2018
Уx, гдe мoи caнки!
Standing out on Instagram with creative content
Update to original post as of 17/09/2018 at 10 am [PT] 1
Today, there are more than 200 million daily active Instagrammers visiting a business profile each day.2 As people spend more time on Instagram exploring and sharing their passions, how do you make sure that your brand stands out from amongst the rest?
Here are some different ways that your business can get started on Instagram and build creative that drives real business results.
Crafting thumb-stopping creative
1. Make your brand the lead actor.
Use different elements of your brand, such as brand logos, colours and products when making ads. This will allow your business to establish its brand identity, create a holistic creative experience for your community and drive brand recall.3
2. Create for mobile first.
As more and more people interact with content on their mobile devices, make sure that you bear this audience in mind when creating on Instagram – especially since mobile may be one of the best ways to reach them. Think creating 'thumb-stopping' designs on mobile.
3. Fully utilise your vertical canvas.
On mobile, people's attention span is much shorter, so make sure that you create content that instantly grabs your audience. The visual, immersive nature of Instagram and the vertical format makes it easy for your business to do just that – driving more engagement and inspiring action as a result.
4. Design for an objective.
Whether repurposing existing assets or creating new ones, make sure that each part of your creative works together to help you achieve your overall business goal. For example, if you're looking to increase mobile app installs, then use creative that aligns with that messaging and highlight with a call-to-action button.
Inspiring action with Instagram Stories
1. Highlight your brand in three seconds.
When creating content, make sure that you put the most captivating moments of your creative within the first few seconds of the video as a hook. This will allow your message and story to be seen by the most viewers from the very beginning.
2. Get creative with in-platform features.
In-platform features such as stickers, GIFs and different typefaces allow you to be more creative with your content on Instagram, while tools such as Rewind and Boomerang let you bring your videos to life in fresh, immersive ways – helping your story feel more organic as a result.
3. Tailor the creative to an objective.
Whether your business is looking to increase video views, drive app installs or sell more products, it's important to design with an objective in mind when creating content on Instagram. Something as simple as using the 'Swipe Up' feature as a call to action may be the difference between making a sale or losing a potential customer.
4. Repurpose existing assets.
Now that Instagram provides full-screen support for all ads in Instagram Stories, it's easier for your business to create native ad experiences in stories without having to build new content. It's a great a way to share existing content vertically and utilise the immersive nature of Instagram Stories.
Becoming inspired
To discover how businesses of all sizes such as Samsung Australia (@samsungau), Beanpole Outdoor (@beanpole_official) and Zexy (@zexyrecruit) have successfully created thumb-stopping content on Instagram, take a look at their success stories here.
More people are sharing photos, videos and text in Stories across apps than ever before. In fact, 68% of people that use Facebook's family of apps say they use Stories on at least three apps regularly, and 63% plan to use Stories more in the future.1 Since the launch of Instagram Stories ads, advertisers have also embraced the format and are creating engaging ads for people that also drive business results. We're excited to bring Facebook Stories ads to advertisers around the world and help them meet more people where they are.More places for StoriesFacebook Stories is now an additional placement you can add to your Instagram Stories ad campaigns. This means you can deliver your ad in the same full-screen, immersive environment on Facebook. Ads in Facebook Stories also support the same objective, targeting and measurement capabilities used in Instagram Stories ads.Along with automatic placements, you'll be able to deliver your Stories ads where they're most likely to drive the campaign results you want. This gets you the best return on ad spend while reaching your target audiences and optimising performance in real time across Facebook and Instagram.Stories in actionStories are a great way for people to discover brands, with 68% of people becoming more interested in a brand or product after seeing it in a story.2 Brands such as iHeartRadio, Kettle Chips and KFC are already seeing brand lift from using Facebook Stories ads.For performance marketers, Stories ads can also inspire people to take action. More than half of people surveyed said they're making more online purchases as a result of seeing Stories.3 Not only that, 38% said they talked to someone about a product or service in a story they'd seen while 34% said they went into the shop to look for it.4 Eco-friendly clothing company Tentree and dating app Skout both found that adding Facebook Stories to their Instagram Stories ad campaigns resulted in more customer actions at a lower cost.
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Business brought to life: Instagram Pop-up shop
Small businesses with an online-only presence are thriving on Instagram, but what would it be like to see these brands brought to life in a traditional brick and mortar shop?
Last month, we found out exactly that when we invited six popular UK small businesses to bring their brands along to the Instagram Pop-up shop in Covent Garden, London. For those of you who weren't able to join us there, here are some of the highlights from the two days.
Refreshing start
The Instagram Pop-up shop kicked off with a discussion panel moderated by entrepreneur and influencer Freddie Harrel with the founders of RIXO, Scamp & Dude and Never Fully Dressed.
The panel explored each of the founders' eureka moments in finding their success on Instagram, as well as how they engage their audiences and what it takes to keep up with the ever-evolving habits of today's shoppers.
Media platforms have changed shopping completely and it continues to change. Back in the early days, you might have sent someone to click the link in the bio and now we've got Instagram shopping tags which is amazing!
FREDDIE HARREL, INFLUENCER & FOUNDER OF BIG HAIR NO CARE
One thing that stood out amongst all of these successful entrepreneurs was their excitement for shopping on Instagram and the opportunities that this new feature has created for them – from its ease of use, to how well it connects their customers to what counts.
We add the shopping basket to almost all of our posts and it's amazing how someone can now see all of your website imagery. It's so simple and makes it really easy.
HENRIETTA RIX, CO-FOUNDER, RIXO LONDON
School's in session
Stories on Instagram have become a powerful and effective way for businesses to share exclusive «backstage» content with their audiences and draw them deeper into the brand:
Stories feel more personal and help our audience feel involved. It's a lovely way to grow the community.
LUCY AYLEN, FOUNDER, NEVER FULLY DRESSED
With their ephemeral, 24-hour lifespan and vertical orientation that's perfect for mobile viewing, Instagram Stories is encouraging businesses to think and play creatively in new ways.
We've put together an interactive learning session to help small businesses understand Stories better and be inspired in how they use them. If you'd think you'd like to know more, visit our Story School website.
See, tap, shop
Shoppers who came along to the Instagram Pop-up shop got the rare chance to meet and talk with the founders of some of their favourite fashion and lifestyle brands – and pick up some choice items from the capsule collections that they had on show. Here's a look at who was there:
