Bringing shopping on Instagram to more countries

Last year, we launched a new shopping experience that allowed businesses in the US to tag products in their organic posts. From major brands to small businesses, more and more are using the shopping on Instagram feature to connect with customers in a fresh, immersive way – making shopping less transactional and more actionable.

Now, we're rolling out this same experience to Australia, Brazil, Canada, France, Germany, Italy, Spain and the UK.
share another perspective
Shopping made seamless

We know that Instagram is a great place for people to discover and share their passions. With shopping on Instagram, this sense of discovery goes even further by giving people a visual shopfront to explore new products from businesses they follow. With easy access to pricing and product details, shoppers can tap on a tagged post within feed or through the shop button on a business's profile to take the next steps to learn more.

With more than 200 million accounts visiting one or more business profiles daily,1 shopping on Instagram offers more opportunities for businesses to showcase their products, and more time for people to explore the brands and products they love.
Lulus has been using shopping on Instagram since its testing stages, so we've been able to grow with the platform as it has evolved. We have seen tremendous value and growth over the course of our experience using the tool. We've found as Instagram users become accustomed to seeing these native shopping experiences, they are more inclined to shop on Instagram. We've experimented with new ways to inspire followers to shop, from creating unique outfits in which every item is available for purchase, to showcasing user generated content, to giving shoppers real-life ideas for how to wear the items they purchase from Lulus. Since its launch, shopping on Instagram can be directly attributed to over 1,200 orders and over 100,000 sessions.
Noelle Sadler, VP Marketing, Lulus
Creating a one-tap shop

Through features like product tags and a «Shop» tab on profile, discovering and buying products on Instagram is now easier to do. For businesses, tagging a product2 is as simple as tagging a person in a post.3 And for shoppers, a shopping post's tags get rid of the guesswork and allow for easy access to a tagged product's information.4

Now, people can go from inspiration to information and purchase in just a few taps, and do so in a way that's organic to the Instagram experience.
Our traffic from Instagram has increased by 44% since implementing shopping on Instagram. It's a clean and simple way to show your product in a lifestyle setting, without affecting the user experience.
Savannah Boysen, Marketing Manager, TYME
Looking ahead

To learn more about the shopping on Instagram tool, visit our shopping on Instagram page and read how to get started with an Instagram business account.